Does Foodoro Support Local Food?
September 22nd, 2009 by jayWe were curious about how far products sold through Foodoro.com travel, so we took a look at our sales based on ZIP code data:
We found it somewhat surprising that one-third of all products sold through Foodoro travel under 300 miles!
Yet, it also makes perfect sense because buying locally means cheaper shipping. We dug further into our data to find out just how much more expensive it is to ship beyond 300 miles:
- Shipping prices increase by 25% when shipping 300 to 1000 miles
- Shipping prices increase by 40% when shipping over 1000 miles
The second biggest group in the chart above is for products that travel 2400 – 2700 miles. This can be readily explained by bi-coastal purchases (e.g., CA to NY and vice versa). Many of the products on Foodoro are so unique that people will go to great lengths—literally!—to buy them.
September 28th, 2009 at 2:51 pm
Interesting post - makes me wonder how far other online food purchases (i.e. from traditional grocery stores online) travel, when you consider they travel from manufacturer to warehouse to consumer. I would guess these types of purchases travel much farther - buying direct from producers definitely cuts down on the food miles. Way to go Foodoro!