We were curious about how far products sold through Foodoro.com travel, so we took a look at our sales based on ZIP code data:

We found it somewhat surprising that one-third of all products sold through Foodoro travel under 300 miles!

Yet, it also makes perfect sense because buying locally means cheaper shipping.  We dug further into our data to find out just how much more expensive it is to ship beyond 300 miles:

• Shipping prices increase by 25% when shipping 300 to 1000 miles
• Shipping prices increase by 40% when shipping over 1000 miles

The second biggest group in the chart above is for products that travel 2400 – 2700 miles. This can be readily explained by bi-coastal purchases (e.g., CA to NY and vice versa). Many of the products on Foodoro are so unique that people will go to great lengths—literally!—to buy them.