Many of our smart friends and colleagues have given us the “oh, that’s nice” reaction to the fifteen second version of what we’re trying to build.

Then, we show them some of our favorite food products and share the stories behind these food makers: “I had no idea that even existed. It’s SO cool!”…“That would make the perfect gift for my mom”…“Do you know where I can get…”.

That pretty much sums up why we’re doing this. There’s a lot of really good food out there. We want to help folks find it.

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